Terra Firma Digital Arts
X-tera World Mountain Running Champion 2011


Roger is an award-winning designer with more than 25 years experience in his field. Roger graduated from Queens University, Kingston, with an Honours BA in History and Fine Arts and also completed programs at the Banff Centre School of Fine Arts and the Ontario College of Art and Design. Prior to moving to BC, he worked as the art director for a corporate communications firm in Toronto specializing in visual identity and annual report design.

"Developing simple, effective designs that emphasize the importance of the primary idea within a piece of communication has been my driving philosophy throughout my career. This philosophy has led to a strong sense of satisfaction in my work as well as some recognition from various organizations."

Since 1988, when he moved to BC, Roger has continued to work with clients from across North America while developing a base of customers in BC. He has art directed the Empire Builder Magazine for Amtrak in the US, Whistler The Magazine serving Whistler resort, Vista magazine for the Rocky Mountaineer Rail Tours plus he has art directed several visitor guides including Williams Lake, Campbell River, Whistler and the Vancouver Coast and Mountains Sunshine Coast Experience Guide. Roger has a broad international client base for whom he designs books, corporate brochures, annual reports, corporate identity programs, packaging, posters, and web sites.

2011 XTerra

World Trail Running Champion

Oahu, Hawaii